I've often been impressed with the way Elliot Spitzer gets out his message. For example, see his article Capitalism With A Democratic Face. (Also available in the Kerry Reference Library.) Spitzer takes on the sterotype of liberals spread by the right wing as opponents of capitalism, concluding with:
By taking up the mantle of efficient, forward-looking, and market-oriented government action, Democrats can move from being a party that simply opposes Bush's tainted version of laissez-faire to one that advocates for the progress that comes with real market freedom. It is a powerful argument, a true argument, and it is ours for the making.
Now that he is running for Governor of New York, Spitzer is showing the same skill in getting out the right message. Check out these ads. Really, these are ads which are worth looking at. Kos didn't believe a political ad firm could have made commercials this good, so he did some digging about who made them:
The ads are written by screenwriter, Madison Avenue maven, and political novice Jimmy Siegel and produced by Moxie Pictures. Siegel worked until recently at the legendary firm BBDO. He put together the Super Bowl Visa ad with Bob Dole and the "Yo, Yao" ads with Yao Ming.
Democrats have wondered how they can counter the right wing noise machine without copying their deceit and hatred. Eliot Spitzer may have found the way.