Thursday, January 29, 2004

New Kerry Ads -

NEW YORK Looking to build on momentum that has carried him to victories in both the Iowa caucuses and New Hampshire primary, Democratic presidential hopeful John Kerry today begins running ads in the Feb. 3 primary states.

In South Carolina, the campaign will run a new 30-second spot "Alston," from Riverfront Media, a unit of GMMB and SDD Agencies. It features a Vietnam veteran and who served in combat with Kerry. In the ad, which includes images from the conflict, Rev. David Alston says, "When the bullets started to hit the side of the ship, we found out that John Kerry [could] lead." Kerry then appears on screen and talks about the need to seize every day and to do "what's right." The Massachusetts Senator discusses rolling back George W. Bush's tax cuts and guaranteeing all Americans healthcare. "He wants better for America. This man would make a great president," says Alston in closing.

Kerry's team will also put up two previously run ads, "Del," about a Kerry friend from Vietnam, and "Corruption," which bashes some of Bush's policies, in Delaware, Oklahoma, Arizona, New Mexico, Missouri and in New Mexico and North Dakota, which also hold contests next week.

Riverfront has also produced a new ad for Spanish language audiences, "Opportunity," which will air in Arizona and New Mexico. That spot focuses on Kerry's healthcare stance, education and opportunities for Hispanics living in this country.

Between the Iowa caucuses and the New Hampshire primary alone, Kerry raised more than $1 million to help cover media costs.


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