Too much T.V. is not a good thing...

Early advertising could backfire on Dean if he accepts taxpayer money and the spending limits that come with it. However, he recently backed away from his pledge to campaign within the public finance system, and aides say continued fund-raising successes will force Dean to consider following Bush's example and abandon the program.

"The Dean campaign's sole strategy is momentum and buzz," said Jim Jordan, campaign manager for Sen. John Kerry of Massachusetts. "Given the confines of the state spending limits, spending $2 million on TV in the summer — before most voters have checked in — I think is a fairly extreme resource allocation decision."

Exerpts from T.V. land...

"I created jobs as governor, balanced budgets, and made sure every child in my state has health insurance," Dean says in the ad.

Actually, Dean's administration ensured that health insurance was available to all children but about 4 percent of them do not have it.

Kerry aides say he is "considering several options, including buying ads in as few as two states and as many as six".