Saturday, August 23, 2003

Kerry campaign shows their smarts in raising donations:

Kerry out for dough as big kickoff nears
From: The Boston Herald - By, Andrew Miga - August 23, 2003

... next month plans a fund-raising blitz of 25 events nationwide to coincide with his formal campaign kickoff.

Kerry (D-Mass.) is organizing several large-scale events of 800 or more donors to be held after he formally announces his 2004 White House bid with a four-day trip to key primary states beginning Labor Day.

"We will build on the momentum of the announcement tour by holding a series of larger events to grow our grassroots supporters,'' said Kerry spokeswoman Kelley Benander. "We're trying to generate excitement along with the money, and crowds help you do that.''

Events are set for New York, Chicago, San Francisco, Houston and Boston where tickets will range from $25 to $250.

There is a strategic bent to such low-dollar events: all donations less than $250 qualify for federal matching funds.

Kerry will also court more well-heeled fund-raisers, beginning with a "Nantucket Supporters Weekend'' Sept. 5-7 limited to supporters pledging to raise $10,000 or more for the senator's campaign.

Participants will be treated to a cocktail party at Teresa Heinz Kerry's Nantucket mansion and a clambake at the Kennedy compound in Hyannisport.

Kerry's national finance chairman, Louis B. Susman, who is vice chairman of financial giant Salomon Smith Barney, will also host an island reception.

Kerry plans a large post-debate fund-raising event in New York City Sept. 25 when the Democratic pack collides in a nationally televised encounter.

While Dean made major fund-raising gains this summer by relying heavily on donations via the Internet, Kerry appears to be taking a more traditional route.

"We are using a combination of more traditional methods as well as some creative new ways, particularly on the Internet,'' said Benander, citing a campaign Web site contest to spend a day campaigning with Kerry.

The Bay State senator is tapping his broad national network of financial backers in hopes of eclipsing Dean for the third quarter fund-raising period that ends Sept. 30.

Kerry, who also has a direct mail donor list that is the envy of his rivals...

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